COMPETITIVE INTELLIGENCE
Stop Reacting to Competitors. Start Anticipating Them.
86% of B2B buyers will invite a vendor into an RFP based on thought leadership alone. Yet most companies have no idea how their thought leadership stacks up against competitors. Two reports fix that.
Edelman/LinkedIn B2B Thought Leadership Impact Report 2025
REPORT 01
Competitive Thought Leadership Analysis
73%
of decision-makers say thought leadership is more trustworthy than your marketing materials when assessing a vendor's capabilities. What does yours say about you?
Edelman/LinkedIn 2025
Narrative positioning, content strategy, event footprint, and white space opportunities across your competitive set. Reveals not just what competitors are saying, but how they are trying to own the conversation and where they are leaving gaps you can exploit.
WHAT'S INSIDE
COMPANY POSITIONING OVERVIEW
Core narrative, primary audience, flagship events, and key voices for each competitor mapped side by side.
COMPETITOR PROFILES
Deep analysis of each competitor's positioning, themes, content ecosystem, strengths, and vulnerabilities.
CONTENT ECOSYSTEM COMPARISON
Blog cadence, research partnerships, event scale, podcast presence, and media footprint benchmarked.
WHITE SPACE ANALYSIS
Topics and narratives no competitor owns, representing your highest-value differentiation opportunities.
STRATEGIC RECOMMENDATIONS
3 to 5 prioritized actions to differentiate your thought leadership from the competitive set.
Scope: Your brand + 4 to 6 competitors. 20 to 30 pages. Sample available on request.
REPORT 02
Competitive Intelligence Report
80%
of the time, buyers reach out first to the vendor they already intend to buy from. If your competitive intelligence is weak, you are not even in the conversation.
6sense 2025
Products, pricing, target markets, business fundamentals, and side-by-side feature comparison. The foundational report that tells you where every player stands on the dimensions that determine who wins deals.
WHAT'S INSIDE
PRODUCT AND FEATURE COMPARISON
Side-by-side matrix of capabilities, differentiators, recent launches, and roadmap signals.
PRICING AND PACKAGING ANALYSIS
Tiers, models, discounts, bundling strategies, and value positioning at each price point.
TARGET MARKET MAPPING
Who each competitor targets, where markets overlap, and where segments are underserved.
BUSINESS FUNDAMENTALS
Revenue, funding, growth trajectory, headcount, hiring signals, and strategic partnerships.
SALES BATTLE CARDS
One-page battle cards per competitor for immediate use by your sales organization.
Scope: Your brand + 4 to 8 competitors. 25 to 40 pages plus battle cards.
Investment
Every engagement is scoped to your competitive set, industry, and objectives. Book a call to discuss what is right for you.
SINGLE REPORT
One-time delivery
From $3,500
Includes 60-minute walkthrough call with Chris.
FULL PILLAR
Both reports, one engagement
From $6,000
Commission both reports together. 15% saving vs individual reports.
RECURRING MONITORING
Monthly
From $2,000/mo
Monthly updates, real-time alerts, and 30-minute strategy call.
Ready to Know What Your Competitors Know?
Commission a report or book a free 30-minute briefing to see exactly what competitive intelligence looks like for your market.