BRAND PERCEPTION
89% of executives believe customers are loyal. Only 39% agree (PwC 2025). And only 52% of B2B organisations have a value proposition that truly differentiates them from competitors (LinkedIn/Ipsos 2025). Two reports show you exactly where you stand and what to do about it.
REPORT 03
of B2B buyers cannot differentiate between brands in their consideration set. If you swapped logos with your competitor, would anyone notice?
B2B Institute
A systematic audit of your value proposition, messaging, tone, and taglines benchmarked against 4 to 6 competitors — with a positioning map and differentiation score showing exactly where you stand and where to sharpen.
WHAT'S INSIDE
MESSAGING AUDIT
Website, sales materials, social, and ads analyzed for consistency, clarity, and differentiation.
COMPETITIVE MESSAGING COMPARISON
Side-by-side framing analysis showing where messaging converges vs. diverges across the competitive set.
POSITIONING MAP
Visual framework showing where you and competitors sit on the dimensions buyers care about most.
TONE AND VOICE ANALYSIS
Brand personality comparison showing whether your tone matches what your audience responds to.
DIFFERENTIATION SCORE
Structured assessment with specific recommendations for strengthening differentiation.
Scope: Your brand + 4 to 6 competitors. 20 to 30 pages with positioning map. Sample available on request.
REPORT 04
of B2B buyers say a purchase deal stalled in the past year. Understanding why requires knowing how the market actually sees your brand, not just how you intend to be seen.
B2B Sales Benchmarks 2025
G2, Gartner Peer Insights, and trade press sentiment. Evaluates perceived position vs. intended position. Tells you what the market actually thinks, not what your internal narrative assumes.
WHAT'S INSIDE
REVIEW PLATFORM ANALYSIS
G2, Gartner Peer Insights, Capterra, and TrustRadius ratings, sentiment, and rankings vs. competitors.
CUSTOMER SENTIMENT THEMES
What's praised, what's criticized, and how themes compare to your intended positioning.
TRADE PRESS AND MEDIA PERCEPTION
Coverage analysis showing who gets coverage, what narrative is forming, and where you are absent.
PERCEPTION GAP ANALYSIS
Distance between how you describe yourself and how the market actually describes you.
NET PROMOTER AND LOYALTY SIGNALS
Satisfaction and advocacy indicators relative to competitors across review platforms.
Scope: Your brand + 3 to 5 competitors. 20 to 30 pages. Sample available on request.
Every engagement is scoped to your competitive set, industry, and objectives. Book a call to discuss what is right for you.
SINGLE REPORT
One-time delivery
Includes 60-minute walkthrough call with Chris.
FULL PILLAR
Both reports, one engagement
Commission both reports together. 15% saving vs individual reports.
RECURRING MONITORING
Monthly
Monthly updates, reputation risk alerts, and 30-minute strategy call.
In 30 minutes, we'll show you three things about your brand perception you don't currently know. No pitch. No obligation. Just insight.