AI READINESS ASSESSMENT
AI adoption is accelerating but most initiatives fail. The problem is not technology. It is readiness. This assessment tells you exactly where your marketing organisation stands across six dimensions and what to fix first.
Gartner 2025
WHAT YOUR SCORECARD LOOKS LIKE
DIMENSION 1
42%
of companies abandoned most AI initiatives in 2025. The most common reason was lack of strategic clarity about what AI was meant to achieve.
Gartner 2025
WHAT WE ASSESS
OUTCOME ALIGNMENT
Whether AI use cases are tied to specific revenue, pipeline,.
EXECUTIVE SPONSORSHIP
How well AI strategy is supported and communicated from leadership down.
PRIORITISATION FRAMEWORK
Whether your team has a clear process for deciding which.
MEASUREMENT CRITERIA
Whether success metrics for AI initiatives are defined before work begins.
DIMENSION 2
60%
of marketing leaders say poor data quality is the single biggest barrier to successful AI deployment in their organisation.
Forrester 2025
WHAT WE ASSESS
DATA QUALITY
Accuracy, completeness, and consistency of marketing and customer data.
SYSTEM CONNECTIVITY
Whether data flows reliably between your CRM, MAP, analytics, and AI tools.
DATA GOVERNANCE
Policies, ownership, and processes for maintaining data integrity over time.
FIRST-PARTY DATA STRATEGY
Readiness to leverage owned data as third-party data becomes less available.
DIMENSION 3
45%
of vendor-offered AI agents fail to meet buyer expectations, often because the underlying stack was not ready to support them.
Gartner 2025
WHAT WE ASSESS
STACK AUDIT
Full inventory of current tools and their AI compatibility and integration.
INTEGRATION ARCHITECTURE
Whether your stack allows AI tools to share data and.
VENDOR AI ROADMAPS
How your existing vendors are building AI into their platforms.
BUILD VS BUY ASSESSMENT
Where it makes sense to use AI features in existing.
DIMENSION 4
74%
of marketing professionals say they lack the skills needed to use AI tools effectively, despite widespread access to them.
LinkedIn Learning 2025
WHAT WE ASSESS
SKILLS INVENTORY
Current AI literacy and capability levels across your marketing team by role.
ADOPTION BARRIERS
What is holding your team back from using AI tools.
TRAINING GAPS
Specific skills that need development to support your AI roadmap.
CHANGE READINESS
Organisational openness to new ways of working and willingness to.
DIMENSION 5
77%
of CMOs say they have no formal AI governance framework in place for their marketing function despite active AI use.
Deloitte CMO Survey 2025
WHAT WE ASSESS
AI USE POLICY
Whether your organisation has defined rules for how AI can.
BRAND SAFETY CONTROLS
Processes to review and approve AI-generated content before it goes to market.
PRIVACY & COMPLIANCE
How AI use intersects with GDPR, CCPA, and other data privacy regulations.
ETHICS FRAMEWORK
Guidance on bias, transparency, and responsible AI use in customer-facing.
DIMENSION 6
68%
of marketing leaders cannot demonstrate clear ROI from their AI investments, making continued budget justification increasingly difficult.
McKinsey 2025
WHAT WE ASSESS
ATTRIBUTION FRAMEWORK
Whether AI tool usage can be logged, tagged, and traced.
BASELINE METRICS
Whether your team captured performance benchmarks before AI adoption began,.
REPORTING INFRASTRUCTURE
Whether AI-assisted outputs are tagged separately from human-only work so.
BUSINESS CASE TEMPLATES
Whether your team has the frameworks and data to build.
WHAT YOU RECEIVE
Every deliverable is designed to be immediately usable, by your team, your leadership, and your board.
WHAT'S INCLUDED
AI READINESS SCORECARD
One-page visual dashboard showing your score across all six dimensions.
DETAILED ASSESSMENT REPORT
20 to 30 page analysis covering findings, evidence, and recommendations.
90-DAY QUICK WINS PLAYBOOK
Prioritised list of high-impact, low-effort actions your team can execute.
12-MONTH AI ROADMAP
Sequenced plan for closing readiness gaps and building toward a.
BOARD-READY EXECUTIVE SUMMARY
Two-page brief designed to communicate AI readiness status and investment.
Assessment clients receive 20% off the first 3 months of specialized reporting.
Three engagement options depending on the depth and scope your situation requires.
ESSENTIALS
Scorecard and quick wins. Best for teams that need a fast read on readiness.
Readiness scorecard across all six dimensions plus 90-day quick wins.
STANDARD
Full engagement with stakeholder interviews and complete roadmap.
Complete assessment, detailed report, 90-day playbook, 12-month roadmap,.
ENTERPRISE
Multi-department assessment with competitive benchmarking and board presentation.
Everything in Standard plus cross-functional scope, competitive.
Book a free 30-minute briefing. We will show you what the assessment covers, what a scorecard looks like, and which dimension is most likely to be holding your marketing AI back.