Capabilities
This is just a few of the services we offer. Other services available on request.
AI AUDIT
Determine what AI is currently being used in your organization, what AI talent assets are in the organization and what programs can be implemented to improve market effectiveness.
AI IMPLEMENTATION
Improve company performance through recommending and implementing relevant AI tools that currently exist in the marketplace, custom AI tools that can be created to meet business needs and what future AI capabilities might benefit your business.
AI CULTURE
Design communication, programs and training to create an AI culture of curiosity that fosters AI experimentation and engagement across the entire organization. Have the team, driving process, analytics, and customer interface improvements through AI tools and platforms.
BRAND / CONSUMER SERVICES
OPEN SPACE ANALYSIS
Determine what topics are being covered by key media in the industry and which competitors are turning up strongly. From this analysis strategies and recommendations can be made as to what brand/narratives you can own and what media and key stakeholders need to be targeted.
AUDIENCE / PROFILE SEGMENTATION
Divide your consumers through psychographic, demographic, media and consumption habits. Through this analysis you can determine what key audiences take priority, what services they are most interested in, and what messaging and channels to use to maximize budget returns and market growth.
360° BRAND EVALUATION
Know your strengths, weaknesses and opportunities compared to that of your direct competitors through an analysis of the perceptions and opinions of all key audiences. Evaluate what determines a competitive advantage and what strategies and activation will increase brand consideration to drive market and sales growth.
TALENT SERVICES
TALENT ACQUISITION
Confirm what key talent is needed to drive growth, evaluate where to find this talent and determine the best way to target these audiences. Understand the talent journey to determine the appropriate messaging/channels to target this key talent.
TALENT RETENTION
Evaluate what strategies, tactics and training are seen as essential from key talent in all areas of the business. This insight will drive management and HR recommendations to improve talent retention.
TALENT ENGAGEMENT
Determine what communication, leadership and culture traits from senior leaders and managers help in drive team engagement. Develop a series of indicators that monitor leadership and management performance and identify new opportunities for improvement.