Case Studies
114,829
Reddit comments analyzed to hear how real buyers talk about hybrids
The Hybrid Confusion Opportunity
Hyundai’s hybrid sales were growing faster than almost any brand’s, but buyers still struggled to tell a hybrid from a plug-in or an EV. Strategiwave audited Hyundai’s and competitors’ websites, reviewed dealer language, earned media, and search behavior, and analyzed more than 114,000 Reddit comments to hear how real buyers talk about hybrids.
The research showed that Hyundai’s challenge was a translation problem, not a sales problem, and pinpointed where confusion was leaving share on the table. Hyundai used the findings to put the most important information where it has the greatest impact, contributing to measurable increases in customer engagement and incremental sales. Hyundai now has a clear path to turn hybrid momentum into category leadership.
The Financial Health Index
Rize wanted to know whether credit union membership makes a measurable difference in people’s lives. Strategiwave built the Financial Health Index and surveyed 1,476 people across Southern California and Las Vegas, in English and Spanish, comparing Rize members with non-members living in the same communities.
The answer was clear. Rize members scored 10.3 points higher on financial health, the advantage held even after controlling for income, and the biggest impact was among lower-income households. Rize is now building its community growth strategy around the Index.
+10.3
point financial health advantage for Rize members
4.5×
return a well-run live event can deliver on what it costs
The Sensory Storytelling ROI Report
Bluewater needed a way to prove the business value of the live events and experiences it creates. Strategiwave conducted ten expert interviews, studied two live projects, and reviewed more than 120 published sources to measure what sensory storytelling actually returns.
The finding: 61% of people are more likely to buy after a live event, and a well-run event can return up to 4.5 times what it costs. The Sensory Storytelling ROI Report now lives on Bluewater’s website as a flagship thought leadership asset that anchors its position in the market.